March 19, 2015

I often times get asked this question by our customers : what the heck is BFE? Well, let me tell you. It means BEST FRIEND EVER! DUH! I know, why isn’t it called BFF like the rest of the world calls it? Let me explain:

  1. There’s no such thing as forever. Now, I’m not trying to be dreary with our thoughts, but let’s be real. There are few things that are forever… Of which, I can only think of Spam being so.
  2. Forever is such a long word… Three. Whole. Syllables.
  3. We like to be different. Hi!

But that’s not to say we don’t love our gals. BFE is inspired by and named after the gals we call our besties. A line of polish made for the babes we adore the most!

Oh, and did I mention that Cacee’s BFE line was created 3-free of yucky chemicals like DBP (dibutyl phthalate), formaldehyde, and toluene? Formulated for maximum adhesion and quick drying time, BFE Nail Lacquer lasts longer than your “average Jane” polish. With 160 full coverage colors (and more to come) the possibility of fun is endless. If your current bestie isn’t available, open up your box of polishes and grab one of our gals. So, what’s your shade of BFE?

If you don’t see your name, it isn’t because we don’t love you. Good things come to those who wait! None the less, BFE babes are #ChicInAnyShade.

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